10 New Fashion Designers to Watch 2022 – Best Up and Coming Brands in Fashion to Watch – Town & Country


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Bookmark these names (and their clothes) for your next shopping trip.
Amidst the high-profile glamour of fashion week, new talents come on the scene to show their collections for the first time. We are always excited to see what these fresh perspectives bring to the table—part of the fun of fashion is that it is constantly evolving. We have our eye on designers who not only make amazing clothes but are focusing on local craft, new techniques, and are pushing the boundaries of sustainability. Below, 10 designers who should be on your radar this season

Parsons grad Maisie Schloss launched her eponymous brand out of L.A. in June 2019. Schloss formerly worked for Kanye West as a womenswear designer for his brand, Yeezy, and was the first recipient of his creative incubator grant. Known primarily for her fun party looks, she’s recently adapted them to be equally comfortable dancing around the house.
Nigeria-based, Vienna-born designer Kenneth Ize founded his namesake collection in 2013. He focuses on preserving Nigerian craft by using locally produced fabrics and employing communities in the country. His signature look uses a bright woven cloth called Aso Oke. Ize was a finalist for the LVMH prize in 2019 and Naomi Campbell walked the runway as the finale look of his fall 2020 collection.
Emma Chopova and Laura Lowena met while studying at Central Saint Martins. Working out of London, the sustainably focused pair use vintage fabrics sourced in Bulgaria, and then produce their clothes in Bulgaria and England. Chopova Lowena‘s pleated patchwork skirts have already gained a serious cult following.
Showing for the first time at Milan Fashion Week 2021, Daniel Del Core presented his new womenswear collection, Del Core. The designer ran the VIP department of Gucci, dressing celebrities such as Lana del Rey and Bjork. It’s not hard to imagine his eccentric and colorful evening wear looks appearing on a red carpet (virtual or IRL) soon.
Twenty-four-year-old Charles de Vilmorin has had a blazingly fast career, pandemic notwithstanding. The designer launched his namesake collection in April of 2020 (with quilted jackets inspired by artist Niki de Saint Phalle), and was invited by Alessandro Michele to participate in GucciFest the following November, then presented his first haute couture collection in January 2021. Recently, it was announced that he will fill the top job at the storied French fashion house Rochas. De Vilmorin’s first collection for the house will be spring 2022 and (are you still with us?) he will continue to work on his namesake collection in the meantime.
Thebe Magugu hails from South Africa and was the first African designer to take home the coveted LVMH Prize. He celebrates his country’s rich cultural heritage in his work, producing his clothing collection in Johannesburg and publishing an annual zine dedicated to ideas and people from South Africa.
After stints at Louis Vuitton, Burberry, Victoria Beckham, and Lanvin, Daniel W. Fletcher is finally striking out on his own. He competed in Netflix’s series Next in Fashion last year, making it to the final round and gaining fans for his menswear collections. During London’s fall 2021 shows. Fletcher is also currently the artistic director at Fiorucci.
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British-Indian designer Supriya Lele made her debut at London Fashion Week in 2017 with her namesake label. Her sheer, colorful body-conscious twisted pieces are fresh and modern, earning her fans everywhere—Dua Lipa posted herself wearing an orange skirt and top for her 25th birthday on Instagram. Lele was also a finalist for the 2020 LVMH Prize.

Peter Do was founded by a group of five friends in 2018, led by Vietnamese designer Peter Do. They don’t follow traditional industry rules and instead do things like present when they want (usually during the men’s schedule) and where they want (most recently in Paris even though they are based in New York). Do worked under Phoebe Philo at Celine, which is evident in the clean, minimal tailoring that has earned him celebrity fans like Zendaya and Solange.
Indian-Nigerian designer Priya Ahluwalia launched her menswear brand in 2018. She primarily uses vintage and deadstock fabrics, offering a modern approach to traditional menswear. She was tapped to participate in GucciFest last November and last month during London Fashion Week, she was awarded the Queen Elizabeth II Award for British Design.


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