12 Inbound Marketing Strategies That Will Accelerate Your Business' Growth – Forbes

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Outbound marketing isn’t what is used to be. Not too long ago, outbound strategies like cold calls, cold emails and mail would be decent ways to grab the attention of your desired customers. Today, however, it’s simply not the case.   Customers have become skeptical and jaded by outbound techniques, and thus marketers are finding a new trend: inbound marketing. If executed effectively, inbound marketing can be a powerful tool to grow your customer base, boost SEO, and gain more traction. However, inbound marketing is a complicated set of methods. Here are several strategies you can employ to optimize your inbound marketing campaign.
Putting quality content in front of your leads will engage and interest them. Use a blog, webinars and other forms of value-providing media to entice your customers to visit your website.
Using keywords that tie back to your product or website will help to raise SEO and increase the chances that your audience will visit your page. People are on the web constantly; SEO can make or break your page views and subsequent converted customers.
Don’t tread lightly when it comes to SEO. Keywords are important not just for article titles, but also for content and meta descriptions. However, you don’t want to over do it–including too many keywords can actually have an adverse effect.
Don’t leave the decision up to your customers. Once your inbound marketing techniques have gotten them interested, make sure there’s a sign up form so that they can pay or at least give you their email. The content is just a prelude; you want to make sure that if your customers are interested, then they can tell you.
Content is not a one-size-fits all deal. Content that looks good on a browser might look terrible on a mobile phone. Utilize responsive design or a similar tool in order to ensure that your content remains beautiful no matter where your customers read it from.
Remember: not all customers are the same. Even if they want the same product, they might want it for different reasons. Thus, your content should be catered to the customer and reflective of their individual needs. Make sure that your web page can interpret and react according to where your customer is viewing the page from, and on what device they are using. Content should be based on the location of the customer, how they found your website, and what device they are on.
Don’t go to various vendors or marketers for inbound marketing. This will only increase the hassle and waste time. Make sure that your methods are handled by an expert and that all marketing efforts are in communication with each other.
Similar to content, your actual web page should also be particular and reactive to the unique visitor.
Forms are a great way to capture customer data. Short forms work better for mobile, and longer forms for web.
All of the behind-the-scenes information can be extremely helpful for you and your business. If you know where your customers are finding you, then you can react appropriately by marketing at those locations. Being able to track how your visitors are finding you is a great way to take advantage of the pipeline.
Don’t just throw ads up and hope they work. You won’t know ROI unless you can test it. When you are inserting paid advertisements into Twitter , Google , Facebook  or another platform, make sure that you have the analytics set up to be able to interpret the results and data.
Google and LinkedIn adwords campaigns are fantastic, effective ways to get noticed by customers. Not only that, but you will gain the attention of your relevant viewers who are physically in the process of seeking a product similar or identical to yours. The moment that your customers are searching on Google, for example, an adword can get you seen instantly. Plus, you only pay if they physically click to see your website.


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