BMW puts media and creative into agency review – Automotive News

A coveted luxury auto account will be up for grabs in 2023 as BMW of North America is conducting an agency review for creative, media, social and CRM, the brand confirmed to Ad Age on Tuesday. Ad Age is an affiliate of Automotive News.Omnicom’s Goodby Silverstein & Partners has held the creative account since 2018, […]

Continue Reading

Is “community marketing” an alternative to influencer marketing? – Music Ally

Username or Email Address Password Remember Me The digital marketing guide: expert insight, case studies, fresh approaches, and overlooked opportunities.The latest and best jobs in the global music industryBrief, deep analysis of essential music business stuff: every week, in about 20 mins.Essential international guides, packed with data, interviews, strategies, and local insight.Twice-monthly reports on the newest […]

Continue Reading

FM On Demand with Tara Fitzpatrick: Niagara U's food marketing … – Food Management

Food Management is part of the Informa Connect Division of Informa PLCThis site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.Tara Fitzpatrick | Dec 06, 2022 On this episode […]

Continue Reading

Your 2023 guide to SEO reporting and tracking – Search Engine Land

Search Engine Land » SEO » Your 2023 guide to SEO reporting and trackingSEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives.Or you may not have enough data to show growth, changes and significant events clearly and concisely.Reports must tell […]

Continue Reading

Consumer Products in Focus: New FTC and FDA Guidances … – Ropes & Gray LLP

Browse by last name:View All PracticesView All IndustriesSign Up For AlertsOn December 29, 2022, President Biden signed the Consolidated Appropriations Act, 2023 (H.R. 2617), an omnibus appropriations bill to fund the U.S. government for fiscal year 2023.Read More January 10, 2023 Time to Read: 12 minutes Practices: FDA Regulatory Printer-Friendly VersionIn December 2022, the Federal […]

Continue Reading

Which types of marketing are most effective for transport companies? – FleetPoint

There can be no doubt that many businesses have found their marketplace challenging in the past few years. Whether it is the after-effects of the pandemic, ongoing geopolitical turmoil, or simply the economic downturn, many sectors have found themselves struggling.It is fair to say that the transportation industry has undoubtedly had its challenges, but is […]

Continue Reading

The 5 Best Ways To Outrank Your Competitors In 2023 With AI – Search Engine Journal

Wish writer’s block would solve itself?Wondering why the countless hours you spent on your last blog post only returned a fraction of the visitors you hoped to attract?You’re not alone.Implementing an effective content marketing strategy can be complicated, time-consuming, and expensive – but it doesn’t have to be.In 15 seconds, you can quickly master content […]

Continue Reading

How to Develop a Strong Digital Marketing Strategy for Your Business – StartupGuys.net

Are you ready to take your business to the next level with a strong digital marketing strategy?A solid online presence is essential for any company looking to thrive in today’s digital age. But with so many options and constantly changing algorithms, it can be overwhelming to know where to start.Don’t worry; we’ve got you covered. […]

Continue Reading

Rocket Mortgage affiliate restructures marketing team, imposes layoffs – HousingWire

Rocket Central eliminated about 20 positions in the first week of 2023 With a challenging year ahead, the professional services company affiliated with Rocket Mortgage has decided to restructure the marketing team in the first week of 2023, resulting in about 20 jobs cut, according to former employees. “After nearly 13 years with Rocket Mortgage, I […]

Continue Reading