How to answer the question: Why should I buy your product? – The Business Journals


You sell in a crowded field. Regardless if it’s a product or service, you aren’t the only provider out there. Boxed meal kits were unique until the field got crowded. Peloton gained lots of traction (literally) by advertising on TV, but visit Costco and you see several similar stationary bikes at lower prices. In sales training, you are taught about the value proposition. In simpler terms, why should I buy from you?
When your prospect says “Why should I buy from you?” there are many good reasons besides “we are the cheapest.”
Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, “Captivating the Wealthy Investor,” is available on Amazon.
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