How to Increase Conversion Rate on Social Media in 2022 – Foundr


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Written by Gaurav Sharma | June 20, 2022

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The significance of social media for digital marketing is undeniable.
While over 92% of companies in the US include social media in their marketing strategy, increasing the conversion rate on social media is an ever-present challenge for marketers.
You can imagine the competition you’re in to grab the attention of your target audience and convince them of your uniqueness.
To achieve a better conversion rate on social media, you might already be advertising on Facebook, Instagram, or YouTube. Along with that, you need to think out of the box and to get the attention of your potential leads.
If you’re wondering how you can leverage the power of social media to grow your sales, we’ve listed down 8 proven tips to improve your brand’s conversion rate on social media.
Let’s jump right into it.
To optimize your conversion rate on social media, you need a clear understanding of two things — what’s your goal and what’s the best way to achieve it. Take a look at these 8 tried and tested tips that can help boost your conversion rate on social media in 2022.
One of the first ways to improve your conversion rate on social media is to give your audience what they are looking for. But to do that you need to understand your converting audience in the first place.
You can start by leveraging your social media insights. Platforms like Facebook, Instagram, LinkedIn, Twitter, and more can provide valuable information about your followers’ age, interests, habits, and buying preferences.
And what’s the benefit of customer insights, you ask?
It’ll help you determine who your converting audiences are and create more targeted marketing strategies to increase your conversion rate for social media.
Now that you know the audiences who are most likely to convert, write content that connects with them. If you waste your time creating resources for the wrong audience, you may hardly see a spike in your conversion rate on social media.
Instead of writing posts about you, churn out content that talks to your audience. Find out the pain points of your audience and suggest practical solutions to them.
In all your content, highlight how your products and services can bring value to your customers, albeit subtly.
Equip your team with an effective content marketing tool like Semrush which can help write engaging and SEO-friendly content effortlessly. Don’t forget that you need to do a detailed Semrush review to understand the functionality of this tool.
Remember, your audience might be accessing social media on the go on their mobile devices. So the secret to increasing the conversion rate on social media boils down to the experience your landing pages can deliver to mobile users.
You can achieve this by creating a mobile-friendly landing page. But that’s not the only thing that matters. You need to drive traffic to this page too.
And to convert more visitors you should ensure that navigating to these pages is seamless and quick.
Rosegal’s Facebook page is a good example where the brand enables its followers to visit their website or mobile apps with a simple click. This traffic can help drive up its conversion rate as only interested users will head to the landing page.
To further optimize your social media landing pages, you can conduct split tests regularly to figure out which one drives the best conversion rate for you.
When brands speak, it’s marketing. When your customers speak, it’s social proof. The latter adds credibility to your brand because it’s coming directly from the end-user.
Consumers trust the recommendations of their connections or influencers more than branded content. That’s why you should use social proof to boost the conversion rate on social media.
And how can you do that?
Encourage your happy customers to share their experiences on social media. You can provide a pre-filled social sharing option where the customers simply have to click a button to let their connections on social media know about their experience with you.
You can then amplify this message by using their reviews as testimonials.
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Do you know that video is the most preferred type of media on social media today? It not only generates engagement but also can help increase traffic to your website according to 87% of marketers.
If you’re looking to increase your conversion rate on social media, video-centric posts are your best bet. You can really explore a wide variety of videos to attract and engage more customers.
This includes everything from informative videos to product reviews, animated videos, video testimonials, and so on.
Make sure you create videos that will compel the viewers to stop scrolling and take a look. Insert your brand message and a strong CTA within the first few seconds of your video to further improve the conversion rate on social media.
Consumers today are natural user-generated content creators and they love consuming such content too. And it’s this kind of content that is considered more authentic.
You can hop on the bandwagon and leverage UGC to your advantage to drive conversions.
Here’s how WE Fashion shared user-generated content on its Instagram page and generated quality engagement.
It’s evident that to boost your conversion rate on social media, you don’t always need to churn out original social media posts. You need to keep looking for great content generated by your loyal customers and share it with your potential buyers.
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UGC also serves as social proof for your brand. You can be proactive and run interesting contests to generate impressive UGC and leverage it to increase the conversion rate on social media.
You might have heard this tip several times. I would like to reemphasize the importance of CTA to boost the conversion rate on social media as well.
When it comes to social media, the ease and convenience of taking action matters a lot to your customers.
In other words, not only is it important to include a link to your landing page in your Instagram creator profile or Facebook page but also ensure that your users are compelled to click on them.
To increase the conversion rate on social media, you should use impressive language, work on making your CTA compelling and highlight the value proposition for buyers.
Lastly, one of the best practices of social media marketing is to keep an eye on your social media insights. It’ll help you strategize better and also understand how you can improve your conversion rate on social media.
To begin with, you can utilize the insights provided by the social media channels. Along with those, you can use Google Analytics and other tools designed specifically for this job. Such social media audits can give you insights that can help you boost your performance.
Analyze what kind of posts generated better engagement for you and work on creating more posts like them. Leaning into what’s working will be sure to l boost your conversion rate on social media.
Read more: Best Social Media Marketing Strategy for Ecommerce Businesses (Strategies + Examples)
There you have it, 8 highly effective tips to fuel your conversion rate on social media. If your social media strategy was centered around building brand awareness all this while, it’s time to achieve bigger goals and better ROI from it by gearing up for more conversions.
Go ahead and incorporate these tips into your social media marketing strategy for 2022 and get ready to see an increase in your conversion rate on social media.
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About Gaurav Sharma
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.
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