The Influencer Marketing Platform Market Size was valued at $148.04 Mn in 2019 and is expected to reach $337.74 Mn by 2027 with a CAGR growth rate of 13.4% in the forecast period from 2020 to 2027.
New York, Feb. 11, 2022 (GLOBE NEWSWIRE) — The latest research study on “Influencer Marketing Platform Market Forecast to 2027 – COVID-19 Impact and Global Analysis by Offerings (Solution and Service), Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, and Others), Organization Size (Small & Medium Enterprise and Large Enterprise), End User (Fashion & Lifestyle, Marketing Agencies, Retail & Consumer Goods, Travel & Hospitality, and Others), and Geography”, published by The Insight Partners. The Influencer Marketing Platform Market Growth is driven by the increasing demand for video content & live interactive sessions, surge in adoption of smartphones, increasing penetration of high speed internet, growing number of social media accounts, reducing data streaming cost, integration of advanced technologies such as artificial intelligence (AI), among others.
Get Exclusive Sample Pages of this research study at https://www.theinsightpartners.com/sample/TIPRE00005960/
Report Coverage
Details
Market Size Value in
US$ 148.04 Million in 2019
Market Size Value by
US$ 337.74 Million by 2027
Growth rate
CAGR of 13.4% from 2020-2027
Forecast Period
2020-2027
Base Year
2020
No. of Pages
224
No. Tables
114
No. of Charts & Figures
93
Historical data available
Yes
Segments covered
Offerings , Application , Organization Size , End User , and Geography
Regional scope
North America; Europe; Asia Pacific; Latin America; MEA
Country scope
US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report coverage
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Influencer Marketing Platform Market: Competitive Landscape and Key Developments
AspireIQ, Inc; InfluencerDB; IZEA Worldwide Inc.; JuliusWorks Inc.; Launchmetrics (Fashion Gps, Inc.); Lefty (Modern Agency SAS); Mavrck (Apifia Inc.); NeoReach; Traackr, Inc.; and Upfluence are among the key players in the global influencer marketing platform market. The leading companies focus on expanding and diversifying their market presence and acquiring a new customer base, thereby tapping prevailing business opportunities.
In 2020, IZEA Worldwide, Inc. secured a contract with a Fortune 500 financial services client for influencer marketing software and services.
In 2020, Julius Works Inc. completed the acquisition of HYPR Brands. Both the companies are industry-leading, 360-degree software solution providers that help simplify, rationalize, and scale influencer marketing for well-known brands and agencies. Their pioneering capabilities include influencer search & discovery, campaign management, and measurement & reporting suites.
Inquiry Before Buying: https://www.theinsightpartners.com/inquiry/TIPRE00005960/
Influencers have begun opting live streaming for conducting Q&A sessions, real-time product unboxing, etc. The number of active social media users in January 2019 rose to 3.4 billion, up by 9% year-on-year growth. The statistics for mobile phone users in 2019 was 5.1 billion, up by 2% year-on-year. These stats reveal the increasing adoption of video content. Therefore, increasing demand for video content and live interactive sessions, growing adoption of smartphones, increasing penetration of high-speed internet, growing number of social media accounts, and reducing data streaming cost, as well as integration of advanced technologies such as artificial intelligence (AI), are factors that are anticipated to generate ample growth opportunities for the influencer marketing platform market in the near future.
There was a significant drop in brand collaboration due to the restrictions imposed in the wake of COVID-19 outbreak. Digital platforms gained immense traction as there was extraordinary increase in the consumption of social media platforms during the practice of social distancing. With the increasing use of social media, influencers gained an opportunity to keep their audience engaged with their creative content. However, the preventive strategies hampered the influencer marketing industry to an extent. For example, the hospitality sector was negatively impacted due to travel restrictions. Also, food bloggers were finding it challenging to keep their social media feeds updated. Therefore, the COVID-19 pandemic urged both influencers and brands to assess and restructure their marketing strategies for sustaining user engagement.
Video Content to Positively Impact Influencer Marketing Platform Market:
With the improvement in internet speed and availability of low-cost streaming, the demand for video content is significantly increasing. Most of the influencers on social media networks are adopting video content to influence their audience. Earlier, YouTube has had video focus, but now big players such as Instagram, Facebook, LinkedIn, Twitter, and others are also catering for video content. It is expected that by 2022, around 80% of all internet traffic will be for video. The key factor driving the video content is the increasing adoption of smartphones and the availability of high-speed internet at affordable prices. It is expected that the brands will significantly adopt video influencer marketing and will operate across the video influencing platforms.
Buy Premium Copy of this research report at https://www.theinsightpartners.com/buy/TIPRE00005960/
Influencer Marketing Platform market: Application
The global influencer marketing platform market, based on application, is segmented into search & discovery, campaign management, influencer relationship management, analytics & reporting, and others. The search & discovery segment held the largest market share in 2019. The influencer search & discovery is a built-in search mechanism on influencer platforms. Influencer search & discovery is a comprehensive tool that enables businesses to find influencers that have followers matching the target audience of these businesses. Various influencer platforms companies, such as Upfluence, NeoReach, AspireIQ, Julius, Open Influence, Doveltale, Tapinfluence, and Onalytica, offer influencer search & discovery services to brands and agencies. Julius offers influencer discovery and campaign management platforms for various kinds of influencers and brands/agencies.
About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.
Contact Us:
If you have any queries about this report or if you would like further information, please contact us:
Contact Person: Sameer Joshi
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876
Press Release: https://www.theinsightpartners.com/pr/influencer-market
In the world of stock legends, George Soros stands out. While his political activities have been a lightning rod for controversy, no one can doubt his financial acumen. After all, he’s the ‘man who broke the Bank of England,’ and made a billion dollars in one day when he shorted the Pound Sterling back in 1992. His hedge fund, Soros Fund Management, showed three decades of sustained gains, averaging 30% annual returns through the year 2000. During this time, and today in the management of his pe
Oil stocks and chemicals dominate this list of today's fastest-growing stocks, all eyeing 111%-762% EPS gains this year.
There's a bond that pays a 9.62% interest rate and is guaranteed by the U.S. Treasury. Investors should keep some limitations and conditions in mind before investing, but as inflation has topped 8% since March 2022, this could be an … Continue reading → The post Want 9.62% Yield Guaranteed? Seriously, Try This Asset appeared first on SmartAsset Blog.
Investors on the hunt for safe dividends should consider the Dividend Kings, a group of just 45 stocks that have increased their dividends for at least 50 consecutive years. Of the Dividend Kings, three in particular have high yields above 4% and safe dividends. AbbVie Inc. is a pharmaceutical company spun off by Abbott Laboratories in 2013.
The market rally is retreating as the 10-year yields runs higher, toward 3%. Warren Buffett stock Occidental Petroleum surged Friday.
The real estate investment platform backed by Amazon.com Inc (NASDAQ: AMZN) founder Jeff Bezos has continued ramping up its acquisitions of single-family rental homes in several U.S. markets. Arrived Homes acquires single-family homes to use as rental properties, then sells shares of these properties to investors through its online platform. The demand for rental property shares has grown exponentially so far in 2022, with more homes funded in July than the entire first quarter. The company has
The company run by Elon Musk has promised to start delivering units of a new vehicle by the holiday season.
Scott Burg, the chief investment officer of Deer Park Road Management Co, who made the prediction that Tesla would be "squashed like a bug" in a 2020 tweet, bought put options on almost 4.8 million Tesla shares during the second quarter, according to a regulatory filing this week, Bloomberg and Barron's reported.
(Bloomberg) — It’s been a summer of love for both stocks and company bonds. But with fall nearing, equities are set to fade while bonds strengthen as central bank tightening and recession fears take hold once again.Most Read from BloombergUS Mortgage Lenders Are Starting to Go BrokeUkraine Latest: Crimea Drone; US Sanctions Warning to TurkeyMueller Memo Advising Barr on Trump Findings Is Ordered ReleasedWhite House Says Zelenskiy Should Join G-20 If Putin AttendsHow to Beat Hedge Funds at Their
Back up the EV on shares of General Motors, says this one analyst.
Get ready. Anything can happen.
Since the first Xbox console launched in 2001, Microsoft (NASDAQ: MSFT) has sold fewer units in every console battle than Sony's (NYSE: SONY) PlayStation, but the tide may be turning. Year to date, Sony's PlayStation 5 (PS5) and Microsoft's Xbox Series X and Series S consoles have been locked in a tight battle. In July, PS5 outsold Xbox in Japan and Europe, but Xbox sold more units in North America, according to video game tracker VGChartz.
July and August were good months for equity bulls. But the bears might soon retake the upper hand, one Wall Street strategist warned.
Markets correspondent Jared Blikre takes a look at the declining pricing for cryptocurrencies bitcoin and ethereum as the FDIC issue letters to five crypto companies.
One of the big reasons for investing in real estate investment trusts (REITs) is the kind of dividends many pay. While Treasury bonds are just beginning to catch up with inflation, some REITs offer better yields as long as investors are willing to accept the risks attached to owning them. Here are seven REITs with better-than-average, hard-to-ignore dividend yields: AGNC Investment Corp. (NASDAQ: AGNC) is paying 11.36% at a price of $12.57. The Bethesda, Maryland-based company specializes in res
Microsoft co-founder Bill Gates bought $32 million more of shares of Ecolab, a provider of water-treatment and hygiene goods and services.
Warren Buffett parks most of Berkshire Hathaway’s cash in ultrasafe U.S. Treasury bills. Here’s why you might want to do the same.
The Food and Drug Administration authorized Novavax Inc.'s COVID-19 vaccine for use in U.S. teenagers on Friday. Novavax's recombinant protein-based vaccine uses different technology than the mRNA shots developed by Moderna Inc. and BioNTech SE , and received an emergency-use authorization by the FDA for adults in July. The vaccine still requires a policy recommendation for use by the Centers for Disease Control, which followed the FDA by about a week when authorizing the Novavax shot for adults
Warren Buffett is considered by many to be the most successful investor in history. When the Oracle of Omaha acquired Berkshire Hathaway in 1965, the company that would serve as the foundation for his world-beating investment empire had a price of $18 per share. While the law of large numbers suggests Berkshire is unlikely to repeat that performance, the company is significantly outperforming the S&P 500 this year, and investors could benefit by taking inspiration from its stock holdings.
The pandemic isn’t over. These stocks could pop again.
