The American Marketing Association And The Digital Marketing Institute Form Strategic Partnership To Deliver Industry-Leading Training And Skills Development – MarTech Series

Marketing


Dual Certification Program Empowers US Marketers to Enhance and Maintain Digital Skillset, and Enables Organizations to Future-Proof Marketing Teams
The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S. Through a new strategic partnership, the two industry powerhouses will deliver a unique dual training and certification program that will help to transform careers and future-proof marketing organizations.
The need for marketers to keep pace with the rapid changes in technology and consumer behaviors is imperative. A recent study from DMI and The Economist Group revealed that critical talent and skills shortages are impeding marketing organizations as they struggle to recruit and upskill talent to address evolving demands.
Marketing Technology News: Wipro Recognized as ‘Best Global Systems Integrator’ by Looker
The AMA / DMI partnership will provide U.S. marketing professionals with the opportunity to receive training in areas such as digital strategy, content marketing, social media marketing, analytics, CX, search engine optimization (SEO), and email marketing. Upon completion of the DMI PRO program, they will then uniquely receive a recognized certification from both the AMA and DMI (PCM Digital Marketing and Certified Digital Marketing Professional).
“By leveraging DMI’s industry-leading education and certification program, AMA members will have access to always-relevant digital marketing insight and learning opportunities,” said AMA Chief Executive Officer Russ Klein. “With AMA-DMI certification, our members will be able to differentiate themselves in the talent field and demonstrate the business and marketing savvy to lead their organizations into the future.”
Marketing Technology News: Hyland Completes Acquisition of Streamline Health’s ECM Business
“It’s a critical time in our industry as we collectively recognize the urgent need to develop marketing talent with the capabilities to adapt to emerging technologies and shifting customer demands,” said DMI Chief Executive Officer Ken Fitzpatrick. “We are delighted to partner with the AMA to provide ongoing learning, training and certification opportunities. Certification provides a clear pathway to career success.”
Marketing Technology News: Keith Block Steps Down as Salesforce Co-CEO; Marc Benioff is Chair and CEO
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Prev Post
CloudEngage Announces Major Platform Release
Next Post
MarTech Interview with Scott Smyth, VP Sales at HG Insights
Clue Places No. 11 on The Globe and Mail’s Fourth-Annual Ranking of Canada’s Top…
Swedish AdTech company, BrightBid taps into London’s Dynamic Start up Scene to…
Anteriad and TransUnion Collaborate to Bring Best-in-Class Audience Solutions to B2B…
CGTrader Whitepaper Examines How 3D Advertising Can Benefit ECommerce Brands
Popular Posts
LucidLink Deployed by VICE Media Group to Bring Production…
Piracy to Ads to Ransomware: Investigation Finds $121…
Edge of Now Announces Illustrious Speaker Lineup of top AI…
AvePoint Completes Acquisition of tyGraph to Accelerate…
Cooleaf Selected as a Venture Atlanta 2022 Presenting…
Semarchy’s New Chief Growth Officer and Other Executive…
Appgate Launches Technology Alliance Partnership Program to…
Travel Marketing Trends in 2022: The Mindset of Today’s…
DrivenIQ Raises $15 Million in Series A Funding Backed by…

Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Leave a Reply

Your email address will not be published. Required fields are marked *